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Episode #57: PR Industry Leader Shauna Nuckles Overcame Burnout to Help Others Through Her Business, Advocation

Shauna Nuckles

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This spark in our lives episode guest is Shauna Nuckles. Shauna is a public relations industry leader and Founder. Shauna spent her career rising through the PR agency ranks. She was determined to move to the top of an industry she loved and put in the hours and dedication to do so. At the point where it looked like she’d “made it,” the toll that job-related stress took on her health told a different story. Her doctor told her that she had 6 months to keep working like she was now or her body would force her to stop.

Through this process, she realized she wasn’t alone in feeling overwhelming stress and heard stories from others who shared their anxiety, stressed-induced hospital visits, and panic attacks. 

Her mission suddenly became clear. In 2019 she founded Advocation, which is now paving the way for industry change by working with PR agencies to reduce stress without sacrificing results.

We chat with Shauna Nuckles about:

  • Rising through the public relations ranks, and her passion for the industry.
  • Experiencing burnout, and how she pivoted after her health crisis.
  • Starting Advocation and what led her down the path as a founder.
  • Compassion fatigue and how she maneuvers through it.
  • The Advocation model and what is in store for the future~
  • Shauna answers our “Fast Five” questions and the most important question, “What does a life well lived mean to you?”

Listen Here:

Episode resources:

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Shannon + Gerry Arner | Arner Adventures

Hi, we’re Shannon and Gerry Arner, the couple behind Arner Adventures. After burnout pushed us to rethink how we were living, we sold our business, our home, and most of our belongings to make more room for intentional travel, simple living, and everyday adventures. Since 2017, we’ve written and published more than 1,000 articles covering travel, minimalism, wellness, sustainability, and building an online business. Everything we write comes from our firsthand experiences and the lessons we’ve learned along the way. Our goal is to share honest, practical information that helps others live with less clutter and more intention.

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