Somewhere along the way, our travel days changed. We did not announce it or plan it. We just realized we were wandering into grocery stores on trips and actually enjoying it.
Not in a “we are being quirky” way, but in a “this feels more real than trying to track down the must-eat spots” way.
It surprised us, honestly. Grocery aisles are not flashy, but they offer a quiet glimpse into how people live. No pressure, no performance, no trying to impress anyone with how many hot restaurants you hit.
Just a simple stop that makes you feel like you belong in the place for a little while.
Grocery Store Tourism
The idea is simple. People visit local stores while traveling because it helps them connect more quickly.
You see what locals grab without thinking. You notice which snacks have huge displays and which ones are always low in stock.

You pick up small things that tell you more about a place than guidebooks ever do.
We started doing it before we even knew it had a name, which I guess is the most authentic way to get into anything.
Why Grocery Shopping on Vacation Works
Restaurants are great, but they are curated. Grocery stores are unfiltered. That difference changes the experience.
Here is why grocery store tourism works so well.
It saves money
Everyone loves a good meal out, but breakfast and snacks add up. Grabbing yogurt, fruit, a pastry, or even local coffee at a store saves a surprising amount and still feels like part of the trip.
No guilt. No deprivation.
It slows the pace without trying
Walking tourism, even around a store in another city, has this funny way of calming you down. Maybe it is because you are not rushing anywhere.

You are just following your curiosity. You end up noticing things like seasonal displays or the way people shop on a weekday afternoon, and it all feels oddly comforting.
It gives you more food options
Sometimes restaurants do not fit your budget or mood. Sometimes there are not many around. And sometimes you just want something simple.
A grocery run fixes that. You can put together a picnic, stash snacks for later, or try something new without committing to a full sit-down meal.
It shows you the culture in small ways
The shelves tell you what ingredients matter in a region. What flavors people love.
Grocery store tourism tells you what brands locals trust. Watching what people toss in their carts gives you a small but honest look at daily life.
Stores Worth Visiting While Traveling
We have stopped at these more times than we can count, and each one has its own vibe.

Trader Joe’s
Friendly, easy to navigate, and full of things you did not know you needed. Some locations have snacks or drinks that show up only in that region, which is always fun to find.
We have a habit of grabbing something random just to see if it becomes a new favorite.
Travel tip: Their salads and wraps are perfect when you do not have a kitchen. The Chai Latte Mix has rescued us more times than I want to admit.
Wegmans
If you are anywhere near a Wegmans, go inside. It is one of those grocery stores that makes you think, “Why does my store at home not look like this?”
The bakery is great, the prepared foods are even better, and the produce is consistent.
Travel tip: The prepared food bar is ideal when you want something quick but not fast food.
Also, the Wegmans Cannoli dip and chips situation is dangerous, and you will think about it later… in the best way possible.

Publix
Publix has a loyal following, especially in the South. The deli is the star, and the sandwiches earn the hype. The bakery always has at least one treat that feels like a local secret, even though it clearly is not.
Travel tip: A Publix Veggie Wrap on a warm day at the beach or a park hits in a very specific way. Their ready-to-heat meals also work when you want to keep the budget in check.
H Mart
H Mart is a Korean grocery store, and if you have never been, prepare to lose track of time. The snack aisles alone are worth it, and the produce feels like its own world. Even if you are not cooking, it is fun to see ingredients you rarely find elsewhere.
Travel tip: Many H Mart locations have a food court, and it is usually packed for a reason. Eat first, wander second, enjoy everything.

Local neighborhood markets
These are the real wins. No chain can beat the personality of a small market that stocks homemade items or produce from nearby farms.
We look for these and farmers’ markets everywhere, partly out of habit and partly because they always tell you something real about the area.
Why This Trend Fits Slow and Intentional Travel
This whole trend works because it removes pressure. You do not need reservations. You do not need a plan. You do not need to “get it right.”
You walk in, see what catches your eye, and build a simple meal or moment from what you find.
It feels personal. It feels relaxed. And it often ends up being one of those memories you talk about later without even realizing it mattered at the time.
Bringing home a snack, spice, or coffee from a trip is a quiet way of keeping the experience going. Nothing flashy. Just something small that reminds you of where you were.
FAQs | Frequently Asked Questions
Restaurants are great, but grocery stores give you flexibility. You can pick up snacks for the day, build a simple meal in your hotel room, or grab items that fit your dietary needs. It takes the pressure off planning every meal.
Absolutely. International grocery stores are some of the most interesting places to explore. You see different flavors, packaging, and everyday staples that you cannot get at home. It also helps when you want to keep costs reasonable.
Yes. Many stores have prepared foods, fresh bakery items, dips, cut fruit, and snacks that require zero cooking. You can easily put together breakfasts, lunches, or light dinners without a stove.